Kate Forero · Founder
Every service we sell, to founders and to talent, runs on the same asset: Kate reads how startup founders actually evaluate, because she hires for them every week.
01 · Colombia
Kate built her career in Colombia's tech ecosystem, more than a decade recruiting for the companies where a wrong senior hire costs runway, not just time. That is where she learned to separate what interviews reward from what teams actually need.
02 · ADDI
At ADDI, one of LATAM's fastest-scaling startups, Kate helped take the team from 15 to 400. Scaling at that speed forces the question every founder eventually asks: why do skilled hires fail? The answer, culture fit read early, became her method.
03 · Purrfect Hire
She founded Purrfect Hire to run that method as a closed loop: map the founder's real bar, place against it, and train senior talent against the same standard. 160+ placements later, 80% are still in the seat after two years.
Kate publishes the criteria in the open: how founders read profiles, what filters senior candidates out, what an offer negotiation actually rewards. The method is public; the application is 1:1.
Map your real bar and see calibrated candidates in under 4 weeks. Exact terms in a 20-minute call.
Book a 20-min callOne hour with Kate on your interview, offer or narrative. $200, in Spanish or English.
Book a 1:1 session